Martha Andrushkiv

Language

For my final year my topic focus was language. Language changes for several reasons. First, it changes because the needs of its speakers change. New technologies, new products, and new experiences require new words to refer to them clearly and efficiently. Another reason for change, is that no two people have had exactly the same language experience. We pick up new words and phrases from all the different people we communicate with, and these combine to make something new. ‘SeeSaw’ is a branding document for a language learning application. SeeSaw is a gamified language learning experience, where individuals teach each other and learn and have fun while learning a new language.