Alan Early

ISHARA: The Psychology of Blood

‘Ishara’, Hittite blood is one of the earliest words we have for the substance inside us all. Interestingly, the word shares a root with two other words; those for oath and bond.
Blood, we say, is thicker than water. It’s been used to start wars, to move whole groups of people from one corner of the world to another. And it’s been used to form bonds, to seal oaths. We speak of bad blood and blood brothers, a blood feud and killing in cold blood, blood-curdling and getting blood out of a stone, and the blood of Christ.
Why does blood fascinate, and repel, us? Through various outcomes, I explore these questions and more. In some, the viewer is passive, and in others they are forced to take an active role. But always, that question remains; we all have blood, but how much have we actually thought about it?

‘Out, Damned Spot!’, animated documentary about haemophobia, inspired by silent cinema and paperback horrors

‘Typecast’, spec trailer for the blood type boardgame.

'Droch Fhuil', Irish for bad blood. An essay questioning what blood means to me.

'Droch Fhuil', Irish for bad blood. An essay questioning what blood means to me.

Spead from 'Droch Fhuil'.

Spead from 'Droch Fhuil'.

Spread from 'Droch Fhuil'.

Spread from 'Droch Fhuil'.

Still from 'Out, Damned Spot!'

Still from 'Out, Damned Spot!'

Still from 'Out, Damned Spot!'

Still from 'Out, Damned Spot!'

'Typecast', the blood type board game.

'Typecast', the blood type board game.

'Typecast.' There is a belief in parts of Asia that blood type dictates your personality.

'Typecast.' There is a belief in parts of Asia that blood type dictates your personality.

'Typecast.' Players must abide by the rules of their blood type.

'Typecast.' Players must abide by the rules of their blood type.